Charging Up Conservation Efforts at ZSL London Zoo


For nearly 200 years, the London Zoo has made studying and conserving wildlife their number one priority. As the world’s oldest scientific zoo, situated within a Royal Park, the London Zoo draws far more attention for its historical significance than its cutting-edge technology. It also draws a lot of tourists. And with tourists, come mobile devices.



After witnessing several visitors fall victim to the same battery-draining mishaps, ZSL’s interim retail manager, Alison Lumsden, had an idea. She could improve and modernize the customer experience, and raise more money for conservation efforts in one move: a device charging station.

“We are a charity. We don’t receive government funding. So nearly every penny we make goes back into conservation, and we are always looking for ways to generate extra funding,” said Alison. 

She set out to find this paid device-charging amenity she had in mind, and at RetailEXPO, she met LocknCharge customer success manager Craig Foster. Together, they made it a reality. After a series of conversations about the goals for this project, they landed on a FUYL Tower Charging Locker as the ideal solution. The FUYL Tower features 15 individually lockable compartments that can accommodate anything from mobile phones to laptops.


Unlike some of the alternatives such as portable charging batteries, the FUYL Tower stays put. It’s right where you leave it every time. Additionally, Alison liked being able to customize the Tower to fit her retail space. Their custom wrap and signage include step-by-step instructions for using a locker along with pricing for the locker and cord rentals. The Tower matches the ZSL brand seamlessly.

With intelligent remote management, the FUYL Tower puts the zoo staff in control of assigning specific compartments to single users. Admins can remotely open doors, deny access to a reserved locker, and stay on top of any abnormal usage or technical faults. The digital keypad controls compartment security and gives visitors peace of mind to leave devices behind as they wander the grounds.

When the FUYL Tower was delivered to its spot in the gift shop adjacent to the zoo’s exit, it was unboxed, assembled and immediately put to the test to figure out which of Alison’s four operational ideas would work best. Zoo staff and LocknCharge representatives worked as a team to make sure they had addressed every worst-case scenario. They had the Tower up and running in less than a day. Also exceeding expectations: the Tower’s profitability. They’ve had a steady flow of zoo visitors putting the FUYL Tower to use.

“I was very impressed with Craig and the whole team. Everyone was super helpful, and that partnership is really important to me. I’d give customer service at LocknCharge a 10 out of 10,” said Alison.

To download a PDF of the London Zoo Case Study, click here.

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A Quick Word from LocknCharge CEO, James Symons

James Symons, CEO of LocknCharge, is here to fill you in on what's happening at LocknCharge as we head into 2020...

First, we have some new products and services coming out this year. So be sure to stay tuned throughout 2020 as we make those announcements to the public.

Second, our customers have spoken out time and time again about our exceptional customer service. We are REALLY proud of our Net Promoter Score for Customer Support of 97, which competes with some of the largest tech giants in the world.

Next, for those interested in our products, we highly recommend joining us for a product demo. You're welcome to stop by any of or demo rooms around the world, or we can come to you via the internet through a live video demonstration. We're happy to walk you through all the features and benefits of our products and how they will make your life easier for you in your environment.

Last, thank you for all of your support regarding the bush fires in Australia. Thankfully, the cities that LocknCharge operates in have been largely unaffected.

We hope 2020 is a fantastic year for all of you.

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